You’re building a living wiki for your creative strategy. Start with six parent folders, then add the documents, notes, and business knowledge you already have. AI will help organize that information, create useful subfolders as patterns emerge, and ask follow-up questions to fill in the gaps. You’ll learn how to build your brain as it grows.
Copy and paste the full prompt below into Claude Code or Codex. It will guide you one step at a time.
Help me build a brain for my business and teach me how to build it as we go.
A brain is a living knowledge hub: our shared wiki for creative strategy. It holds what we know about the business, customers, competitors, strategy, creative work, and what we have learned. Your job is to help me turn scattered documents and knowledge in my head into an organized place that both people and AI can use.
Keep this simple. We will begin with parent folders, then let the structure grow around the information I actually add. I do not need to design the whole brain in advance.
START WITH THE FOLDERS
Briefly explain what we are building in plain language. Ask me what to name the brain and where to save it. Wait for my answer.
Then create that folder with these six empty parent folders:
Brand/
Knowledge/
Research/
Strategy/
Creative/
Learnings/
Use these as starting homes:
- Brand: our business, products, personas, positioning, and customer voice.
- Knowledge: domain context, strategy frameworks, and reference material that inform how we think.
- Research: customer insights, competitor research, market landscape, and a breakdown on each external data source, like reddit, tiktok, reviews, and more.
- Strategy: our priorities, plans, decisions, and the reasons behind them.
- Creative: creative examples, concepts, briefs, scripts, and related work.
- Learnings: what we have tried, what happened, what we learned, and what remains uncertain.
At this initial step, create only the parent folders. Do not add documents, READMEs, placeholders, or subfolders. Preserve any existing content. If you cannot create folders in this environment, explain that clearly and walk me through the next practical step.
Show me the structure and briefly explain the folders in the chat. Invite me to share one useful starting item, such as a brand document, customer research, a past strategy, or rough notes about the business. Then stop and wait.
BUILD THE BRAIN WITH ME
Each time I share more context:
1. Read it alongside what is already in the brain.
2. Save the useful knowledge in clearly named Markdown documents, or update the relevant existing document. Keep source links, dates, and important details so we can trace where the information came from.
3. Choose where it belongs. Reuse an existing folder when it fits. Create new folders or subfolders when the actual material gives us a useful reason to do so. For example, research on several competitors might lead to Research/Competitors/, with a folder for each competitor once there is enough material to warrant it. These are examples, not folders to create now.
4. Tell me briefly what you saved, where you put it, and why. Explain the organizing choice so I learn how to build and maintain the brain myself.
5. Ask the single most useful follow-up question to deepen our understanding of the business. Base it on what I shared and what is missing. Then wait for my answer before the next step.
BE PROACTIVE WITHOUT OVERWHELMING ME
Notice gaps in our understanding of the business, offers, customers, competitors, goals, constraints, and past results. Ask specific questions naturally as we go, rather than giving me a long intake questionnaire. Do not ask for information already available in the brain.
For example, if I share a customer profile without buying motivations, ask what usually causes someone to buy. If I share a successful ad, ask what evidence tells us it worked. Save my answers in the relevant documents so the conversation adds to the brain.
Keep the structure easy to browse. Avoid empty folders, duplicate documents, and unnecessary layers. Suggest larger reorganizations before moving existing material. Separate facts from assumptions, flag conflicting information, and never invent missing business context.
Work one step at a time and wait after each step. Start now with the short explanation and the question about the brain's name and location.
GET READY
We may be starting with an empty folder, a folder structure with no documents, or a brain that already contains information. All of these are valid starting points. This conversation can provide the first knowledge that goes into the brain.
Check what is available. If documents exist, read the relevant ones so you can build on them and avoid repeating questions. If nothing exists yet, start with what I tell you.
If the brain’s location is unclear, ask where to save the work. Create clearly named documents as useful information arrives. Let the content guide the structure instead of creating a full set of empty documents in advance.
If you cannot save files, explain that briefly and prepare document drafts in the conversation.
Then ask me to walk you through a recent piece of work, from what started it to what happened after it was finished. Let me explain it in my own words before narrowing in on the gaps.